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INITIATE_PROTOCOL
●[ L0.MARKET: DETECTED ]

Your Agency Isn’t Testing Strategy.
They’re Redecorating The Same Bad Recipe.

They test headlines and swap images.
We map your market’s complete psychological architecture across four dimensions:

FORCES
→
FIELDS
→
FORMS
→
ARTIFACTS

Then we systematically transform that map into deployed, measured creative that actually performs.

Every winning campaign creates three things:

01Revenue(what you pay for)
02Learning(what compounds)
03Transferable Assets(what you own)

Most agencies deliver #1 — measured in CPA and ROAS. Then the campaign stops working. And you start over. Because CPA never told you why it worked in the first place.

We deliver all three.

Because we’re not just running ads. We’re extracting the permanent psychological structure of your market.

That structure becomes intellectual property you own forever.

See The Proof
How It Works →
[ DIAGNOSTIC: L0.BEHAVIOR ]

Your Agency Is Burning Money On Testing Theater

You've seen this before.

Campaign launches. Performance is... okay. Not great. Not terrible. CPA is $8 when you need it at $4.

So your agency says: “Let's test some variations.”

The “Testing” Begins

Three weeks of testing. Three weeks of “optimization.”

WEEK 1 TEST
CONTROL:

“Tired of joint pain ruining your day?”

VARIATION A:

“Still struggling with joint pain?”

VARIATION B:

“Joint pain holding you back?”

VARIATION C:

“Imagine waking up pain-free...”

Variation B wins. CPA drops to $7.20.

Agency celebration: “20% improvement!”
WEEK 2 TEST
IMAGE A:

Woman stretching on beach

IMAGE B:

Close-up of smiling senior

IMAGE C:

Product bottle on counter

IMAGE D:

Before/after joint illustration

Beach image wins. CPA drops to $6.80.

Agency celebration: “Another 15% improvement!”
WEEK 3 TEST
HOOK A:

“Tired of trying everything?”

HOOK B:

“What your doctor won’t tell you”

HOOK C:

“I was skeptical too...”

HOOK D:

“The hidden cause of joint pain”

“I was skeptical too” wins. CPA drops to $6.50.

Agency celebration: “Dialed in!”
✖
THEN WEEK 4 HAPPENS

Performance craters. CPA jumps to $11.

Your agency scrambles:

“Must be ad fatigue. Let’s refresh creative.”

“Audience saturation. We need new targeting.”

“Algorithm changed. Let’s try a different campaign objective.”

More tests. More variations. More “optimizations.” CPA eventually stabilizes around $7–8.

No structural learning. Everything breaks.

Six Months Later

You've tested 87 variations. You have a dashboard full of data.

But you still don't know:

✖

Why that beach image outperformed the product shot

✖

Why “I was skeptical too” beat “What your doctor won’t tell you”

✖

Why some weeks perform great and others tank

✖

What to do when everything stops working

✖

How to transfer learnings to email, landing pages, or other channels

Because Your Agency Never Tested Strategy

They tested artifacts. Different headlines. Different images. Different CTAs. But the same underlying psychological entry point every time.

All those “variations” were saying the exact same thing... just decorated differently.

— the chef kept changing plates, never the recipe.

There's a better way.

TESTING THEATER
WEEK 1

“Tired of joint pain?”

CPA: $8.00
WEEK 2

“Still struggling?”

CPA: $7.20
WEEK 3

Beach image

CPA: $6.80
WEEK 4

“I was skeptical” hook

CPA: $6.50
WEEK 5

[CRASH]

CPA: $11.00

No structural learning

Same strategy, different decoration.
STRATEGIC TESTING
FIELD A

Simple Relief (MS1)

CPA: $5.80
FIELD B

Cellular Drought (MS3)

CPA: $2.30 ✓
FIELD C

Identity Restoration

CPA: $3.10
[ FIELD.B → DOMINANT ]

Market is MS3. Hidden cause positioning dominates.

Learning transfers everywhere.
[ EVIDENCE: FIELD-B → DOMINANT ]

From $9.20 CPA To $2.15 In 147 Days

How systematic force extraction turned a struggling supplement brand into a category leader — measured in revenue per user and LTV, not just CPA.

THE CLIENT

Premium joint health supplement. $2.4M annual revenue. High-quality product. Terrible marketing performance.

The Situation (Day 1)

CURRENT PERFORMANCE

Monthly Revenue

$197K

LTV

$147

CPA

$9.20

Target

$4.00

Monthly ad spend

$47K

Monthly ROAS

1.8x (barely profitable)

WHAT THEY’D TRIED

✗

3 previous agencies (12–18 months each)

✗

200+ ad variations tested

✗

Multiple “creative refreshes”

✗

Influencer partnerships

✗

Aggressive offers/discounts

WHAT THEIR LAST AGENCY SAID:

“The market is just really saturated right now.”

“We need to test more creative variations.”

“Maybe try a different offer?”

S.01

Our Diagnostic (Days 1–14)

We didn’t start with new ads. We started with force extraction.

STEP 1: EXTRACT FORCES FROM EXISTING DATA

We analyzed:

847 customer reviews

23 sales call recordings

Competitor messaging (12 brands)

Failed ad creative (previous agency’s 200+ variants)

Customer survey responses (341 replies)

Time invested: 38 hours

What We Found:

Ontological vs Patterned

The previous agency was testing random decorative variations. Their “strategic insights”: “Customers want natural solutions”, “Pain points include stiffness and discomfort”, “Price sensitivity is moderate”

Our force extraction revealed 127 specific force instances. Here’s what the data actually looks like:

PAIN FORCES ↔ INTERNAL CONFLICTS

Every physical pain has a psychological mirror. We map both sides.

PA-04 · PAIN

“Can’t kneel to play with grandkids”

→

↓

IC-02 · CONFLICT
Ontological

“My body is betraying me”

LINK

Loss of a specific role (grandparent) triggers identity fracture

PA-07 · PAIN

“Wakes me up when I roll over at night”

→

↓

IC-07 · CONFLICT
Patterned

“Why do I keep trying things that don’t work?”

LINK

Chronic disruption creates learned helplessness toward solutions

CHALLENGE FORCES (CH) — THE REAL OBJECTIONS

Challenges aren’t just “concerns.” They’re the exact words a prospect says before they close the tab.

CH-11
LIMITING BELIEF

“Joint pain at my age is just something you live with”

Found in 34% of survey responses. This belief kills conversion before the ad even loads. If you don’t break this frame, nothing else matters.

CH-07
OBJECTION

“Worried this is just another scam”

Appeared in 23 sales calls verbatim. An MS3 market has been burned before—trust isn’t given, it’s earned through mechanism, not claims.

CH-03
COMPETITIVE FLAW

“Tried 8+ supplements, nothing worked”

73% mentioned 3+ failed products. Every competitor used the same MS1 benefit claims. This audience has heard “natural relief” a hundred times—they need a new frame entirely.

KEY DISCOVERY

73% of customers mentioned trying 3+ competitive products. This is an MS3 market (high sophistication). The previous agency was using MS1 positioning (simple benefit claims). No wonder nothing worked.

[ MARKET.STATE: MS3.DETECTED ]
STEP 2: COMPILE STRATEGIC FIELDS

Using extracted forces, we compiled 3 strategic territories to test:

Field A: “Simple Joint Relief”

Positioning: MS1 (early market)

Forces: 12 instances

3 Pain instances (observable symptoms)

2 Benefit instances (functional outcomes)

1 Challenge (cost concern)

Simple mechanism (superior ingredients)

2 Proof elements

Hypothesis: Maybe market isn’t actually MS3?

[ FIELD.A: COMPILED ]

Field B: “Cellular Drought Restoration”

Positioning: MS3 (sophisticated + hidden cause)

Forces: 31 instances

6 Pain instances (stacked symptoms)

5 Internal Conflicts (4 Ontological, 1 Patterned)

9 Challenge instances (8 past failures, 1 cost)

4 Benefits + 3 Ultimate Benefits

Hidden cause mechanism (cellular hydration deficit)

5 Proof elements

Hypothesis: Market is MS3, needs differentiation

[ FIELD.B: COMPILED ]

Field C: “Identity Restoration Protocol”

Positioning: MS2/MS3 (identity-dominant)

Forces: 24 instances

4 Pain instances (identity-adjacent)

7 Internal Conflicts (all Ontological)

4 Challenge instances (mixed)

3 Benefits + 4 Ultimate Benefits (identity-focused)

Moderate mechanism (functional restoration)

4 Proof elements

Hypothesis: IC forces might dominate over mechanism

[ FIELD.C: COMPILED ]
S.02

Phase 1: Field Tests (Days 15–45)

We deployed one Form per Field. Just testing: Which strategic territory resonates?

Field
CPA
ROAS
Volume
A: Simple Joint Relief
$8.90
1.9x
Medium
B: Cellular Drought
$4.20
3.8x
High
C: Identity Restoration
$5.70
2.9x
Medium
[ FIELD.B: DOMINANT ]
KEY LEARNINGS

✓

Market is definitively MS3

✓

Hidden cause mechanism creates strongest differentiation

✓

IC-Ontological forces more powerful than functional pain alone

S.03

Phase 2: Form Testing (Days 46–75)

Within winning Field B, we tested creative approaches:

FORM 1

PA-First / Statistic Entry

“73% of joint supplements fail because they ignore cellular dehydration...”

Lead: Observable pain first

Entry: Statistic-led

Tone: Authoritative

[ FORM.E18: ACTIVE ]
FORM 2

IC-First / Question Entry

“Do you ever feel like your body is betraying you?...”

Lead: Identity conflict first

Entry: Question-led

Tone: Empathetic

[ FORM.E17: ACTIVE ]
FORM 3

UMS-First / Curiosity Entry

“This strange discovery in a Harvard lab is reversing joint problems...”

Lead: Mechanism mystery first

Entry: Curiosity-led

Tone: Provocative

[ FORM.E19: ACTIVE ]
Form
CPA
ROAS
Volume
1: PA-Stat
$3.80
4.1x
Medium
2: IC-Ques
$2.70
5.8x
High
3: UMS-Mys
$4.50
3.5x
Low
KEY LEARNINGS

✓

IC-first entries massively outperform pain-first for MS3

✓

Question-led entries beat statistic-led entries

✓

Empathetic tone resonates with identity rupture

✓

Full narrative arc performs best

Current CPA: $2.70 (71% improvement from $9.20)

S.04

Phase 3: Artifact Optimization (Days 76–105)

FORMAT TEST
Format
CPA
ROAS
Volume
Carousel (7 card)
$2.45
6.2x
High
Static (single)
$4.10
3.8x
Medium
Video (30 sec)
$2.95
5.5x
Medium
PLACEMENT TEST
Placement
CPA
ROAS
Volume
Feed
$2.45
6.2x
High
Stories
$4.90
3.2x
Low
Reels
$3.60
4.5x
Medium
Right Column
$5.20
2.9x
Low
AUDIENCE SEGMENT TEST
Segment
CPA
ROAS
Volume
30–44 years
$3.80
4.1x
Low
45–54 years
$2.60
5.9x
Medium
55–64 years
$2.25
6.7x
High
65+ years
$2.90
5.3x
Medium
OPTIMAL COMBINATION

Carousel + Feed + Evening + 55–64 audience

Current CPA: $2.25

S.05

Phase 4: Cross-Channel Transfer (Days 106–147)

EMAIL

Open rate

18%

31%

(+72%)

Click rate

2.1%

6.8%

(+224%)

LANDING PAGE

Conversion rate

2.9%

5.4%

(+86%)

AMAZON LISTING

Conversion rate

8.2%

14.7%

(+79%)

RETENTION EMAILS

Repurchase rate

31%

47%

(+52%)

Final Results (Day 147)

METRIC
BEFORE
AFTER
CHANGE
Monthly Revenue
$197K
$684K
+247%
LTV
$147
$289
+97%
Contribution Margin
18%
34%
+89%
Meta CPA
$9.20
$2.15
-77%
Meta ROAS
1.8x
7.2x
+300%
Email Open Rate
18%
31%
+72%
Landing Page CVR
2.9%
5.4%
+86%
Repurchase Rate
31%
47%
+52%
[ SYSTEM.PERFORMANCE: OPTIMIZED | REVENUE: $684K/MO | LTV: $289 | CPA: $2.15 ]

What They Own Now

Complete Force Library

180 extracted force instances — each one an atomic proof primitive

[ L0.LIBRARY: COMPLETE | 180 INSTANCES ]

Field Performance Data

7 compiled strategic fields

[ L1.FIELDS: RANKED | 7 COMPILED ]

Form Effectiveness Patterns

23 forms tested

[ L2.FORMS: BENCHMARKED | 23 TESTED ]

Artifact Optimization Learnings

Format, placement, daypart data

[ L3.ARTIFACTS: OPTIMIZED | 84 DEPLOYED ]
“

We spent 4 years and $600K+ with agencies who kept saying ‘let’s try new creative.’ Dactyl spent the first 2 weeks NOT creating ads — just extracting the psychological forces in our market. That initial research has paid for itself 50X over. Now our entire company — not just marketing — operates from this strategic foundation. Product development knows what mechanism to emphasize. Sales knows which objections to address first. Customer success knows how to frame check-ins. We don’t just have better ads. We have a complete map of our market’s psychology. That’s intellectual property. That’s unfair advantage. That’s why we’ll never work with another agency.

— Michael R.

FOUNDER

[ ARCHITECTURE: FORCES → FIELDS → FORMS → ARTIFACTS ]

We Don’t Guess. We Map.

Before we create a single ad, we extract your market’s complete psychological architecture.

Most agencies start here: “Let’s try a different headline and swap the image.”

We start here: “Let’s systematically extract every psychological force driving decisions in this market, organize those forces into strategic territories, test which territories dominate, then multiply winning strategies across creative expressions and deployment formats.”

One approach creates random wins. The other builds compounding intellectual property.

L0

Forces

The 8 atomic elements that drive decisions in your market

Every market operates on exactly 8 psychological primitives. Not vague concepts like “pain points” or “customer frustrations.” Specific, extractable, measurable elements.

CP

Core Problem

The category-level issue you solve

PA

Pain

External, observable symptoms others can see/measure

IC

Internal Conflict

Identity-level threats only THEY feel

BE

Benefit

Tangible, measurable outcomes

UB

Ultimate Benefit

Second-order transformation — who they become

CH

Challenge

Obstacles preventing action (5 types)

UMS

Unique Mechanism of Solution

How your solution works (what × how × why)

UMP

Unique Mechanism of Problem

Hidden cause of the problem

EXAMPLE: FORCE EXTRACTION
RAW CUSTOMER REVIEW

“I’ve tried everything — glucosamine, turmeric, fish oil, even prescription NSAIDs. Nothing helped. I couldn’t even kneel down to garden anymore, which was devastating because that’s always been MY thing. I felt like I was becoming this broken person who needed help with everything. Then I tried [Product] and within 3 weeks I was kneeling, gardening, playing with grandkids. I finally feel like MYSELF again.”

EXTRACTED FORCES
Each force has strategic implications
CH-03

“Tried glucosamine, turmeric, fish oil, NSAIDs”

Challenge: Past competitive failures

PA-07

“Couldn’t kneel to garden”

Pain: Observable functional limitation

IC-04

“Becoming broken person who needs help”

Internal Conflict: Identity rupture — Ontological

BE-02

“Kneeling, gardening, playing with grandkids”

Benefit: Functional restoration

UB-05

“Feel like MYSELF again”

Ultimate Benefit: Identity restoration

Why This Matters

Most agencies read that review and think: “Okay, joint pain is the problem.”

We read it and extract 6 distinct psychological elements. Each with specific strategic implications:

→

CH pattern (tried 4+ solutions) = MS3 market → need differentiated mechanism

→

IC-Ontological signals = identity restoration must be ultimate benefit frame

→

PA ↔ IC pairing = exact emotional pathway to leverage

→

IC → UB dependency = UB must explicitly resolve the identity threat

This isn’t “empathy.” This is extraction.

L1

Fields

Strategic combinations optimized for specific market states

Once we’ve extracted your complete force library (typically 50–200+ individual instances), we combine them into strategic territories called Fields.

A Field contains:

●

20–30+ force instances across all 8 categories

●

Market Sophistication (MS1/MS2/MS3)

●

Awareness Level (AW1–AW5)

●

Motivation Direction — TOWARD gain or AWAY from pain

●

Mechanism Positioning Level (0–5)

Think of Fields as strategic “playlists” of forces. Each playlist is optimized for different market conditions.

FIELD A: “Simple Joint Relief”

Strategic Territory

Early-market positioning

Market State

MS1 | AW2 | TOWARD | MPL2

Force Selection

3 Pain, 2 Benefit, 1 Challenge, Simple mechanism, 2 Proof elements

Target

People just becoming aware of natural solutions

Performance

CPA $5.80

[ FIELD.A: MS1.POSITIONING ]

FIELD B: “Cellular Drought Restoration”

Strategic Territory

Sophisticated differentiation

Market State

MS3 | AW3 | AWAY | MPL4

Force Selection

5 Pain, 4 IC (identity rupture), 8 Challenge (past failures), 3 Benefits + 2 UB, Hidden cause mechanism, 4+ Proof elements

Target

People who’ve tried everything and failed

Performance

CPA $2.30

[ FIELD.B: MS3.DIFFERENTIATION | DOMINANT ]

Why We Build Multiple Fields

Because your market isn’t monolithic. Some prospects are early in their journey → Field A. Others have tried everything  → Field B.

Most agencies create one “message” and blast it at everyone. We create strategic fields optimized for different market segments.

L2

Forms

The creative expression layer

Once we know which Field performs best, we generate multiple creative expressions of that strategy.

A Form specifies: Lead element (PA-first? IC-first?), Hook type (Question? Statistic? ), Tone (Direct? Empathetic?), Framework, Beat coverage.

Critical insight: Forms are format-agnostic. The same form can become a Meta carousel, an email sequence, a VSL opening, a landing page hero section.

We treat every Meta ad as a 700–1,100 word sales letter deployed as visual narrative. By removing traditional ad signals — headlines, CTA buttons, text overlays — we create content that Meta’s algorithm classifies differently. Lower CTR, but dramatically higher quality traffic. Link depth calibrated to funnel maturity.

FORM A

IC-First / Question Hook / Empathetic

“Do you ever feel like your body is betraying you?...”

[ FORM.E17: ACTIVE | LEAD: IC-FIRST | CPA: $2.30 ✓ WINNER ]
FORM B

PA-First / Statistic Hook / Authoritative

“73% of joint supplements fail because they ignore the real problem...”

[ FORM.E18: ACTIVE | LEAD: PA-FIRST | CPA: $3.15 ]
FORM C

Scene Hook / Story-Based / Provocative

“You wake up. Swing your legs out of bed. That familiar stab of pain...”

[ FORM.E19: ACTIVE | LEAD: SCENE | CPA: $4.20 ]
→

IC-first entries dramatically outperform PA-first for MS3 markets

→

Question-led entries create stronger engagement than statistic-led entries

→

Empathetic tone beats authoritative/provocative for identity-rupture positioning

L3

Artifacts

Deployed, measurable executions

Finally, we take winning Forms and render them as Artifacts — format-bound outputs optimized for specific platforms. Our creative doesn’t shout CTAs — it opens psychological entry points that bypass ad blindness entirely.

ONE FORM → MULTIPLE ARTIFACTS

FORM E-17 (“Cellular Drought” / IC-first / Question hook) rendered as:

Meta Carousel

1080×1080 · 7 cards
CPA
$2.30
CVR
4.2%
CTR
2.8%
RANK
#1/84

Meta Static

1080×1080
CPA
$3.80
CVR
2.8%
CTR
2.1%
RANK
#12/84

Meta Reel

9:16 · 30 sec
CPA
$2.95
CVR
3.5%
CTR
4.2%
RANK
#4/84

Email Sequence

5-part drip
OPEN
42%
CLICK
8.2%
CVR
3.1%
RANK
#2/47
COMPOUNDING LEARNING

How the Four Dimensions Create Compounding Learning

MONTH 1

Test Strategic Territories

Which psychological territory dominates?

Field A

$5.80

Field B

$2.30

✓

Field C

$3.10

LEARNING

Market is MS3, need sophisticated differentiation

MONTH 2

Test Creative Approaches

How should we express this strategy?

PA-first

$3.15

IC-first

$2.30

✓

BE-first

$4.20

LEARNING

IC-first entries outperform for MS3

MONTH 3

Optimize Deployment

Where and how does this perform best?

LEARNING

Carousel + Feed + Evening + 55-64

MONTH 4

Systematic Transfer

LEARNING

Everything compounds across email, landing pages, sales, product, content

IMPLICATIONS

What This Means for You

WHEN PERFORMANCE INCREASES

You know EXACTLY why.

Not “the new ads are performing better.” Instead:

IC-first lead element (Form E17)
→ in “Cellular Drought” field (Field B)
→ deployed as carousel (Artifact)
→ targeting 55-64 / Feed / Evening
→ CPA: $2.30 (#1 of 84 active)
WHEN PERFORMANCE DROPS

You know EXACTLY what to test.

Not “let’s try something new.” Instead:

Is the Field fatigued? → Test new Field
Is the Form stale? → New lead element
Is the Artifact saturated? → New format
Is the audience exhausted? → New segment
Systematic diagnosis, not guessing.

And unlike other agencies who rent you wins... You’re building permanent intellectual property.

Most agencies deliver: “Here are your ads and the performance data.”

We deliver: “Here is the complete psychological architecture of your market, which strategic territories dominate, how to express those strategies across creative approaches, and how to optimize deployment across channels and formats.”

One is a service. The other is intellectual property.

[ QUALIFICATION: FIT-ASSESSMENT ]

This Isn't For Everyone

We deliberately stay small. Here’s who we work with (and who we don’t).

YOU'RE A GREAT FIT IF
✓

You sell transformations, outcomes, or expertise — not physical products

✓

8- or 9-figure businesses with proven product-market fit

✓

Willing to invest $20K+/month in ad spend during testing phases (prefer $30K+)

✓

Your business model has strong margins — you’re not fighting COGS on every sale

✓

Your creative is message-driven, not product-photography-dependent

✓

Interested in building permanent intellectual property, not just running ads

✓

Willing to commit to 90-day foundation process

✓

Open to systematic testing of strategic territories (not attached to “your idea”)

✓

Have team members who will participate in training/transfer

VERTICALS WE SERVE BEST
✓

High-ticket info, education, and coaching ($2K–$25K+ offers)

✓

Professional services — legal, financial advisory, consulting, med/aesthetics

✓

SaaS and software companies

✓

Lead gen service businesses — mortgage, real estate, insurance, B2B services

✓

Health and wellness (non-heavily-regulated) — supplements, fitness programs, telehealth

The common thread: you sell expertise, outcomes, and identity transformation. Your creative lives and dies on psychological entry points — pain, identity, mechanism, credibility — not product photography.

YOU'RE AN ESPECIALLY GREAT FIT IF
✓

You’ve worked with 2+ agencies who couldn’t crack your market

✓

You have “sophisticated” customers (tried multiple solutions before finding you)

✓

Your market is crowded/competitive (differentiation is existential, not optional)

✓

You’re spending $20K–$30K+/month on ads and nothing works

✓

You have long-term vision (building a brand, not flipping)

✓

You value strategic clarity, not just tactical execution

✓

You want compounding learning and transferable intellectual property

WHAT WE DON'T DO
✖

We don’t take ecommerce or DTC brands dependent on product photography

AI-generated creative excels at concept-driven, message-driven work. If your ads need pixel-perfect product shots, our generation pipeline isn’t the right tool. And COGS-dependent margin structures don’t give us room to build compounding systems.

✖

We don’t take clients who want “quick wins”

If you want a “90-day sprint” then move on to another agency. We’re building intellectual property that takes time to extract and validate.

✖

We don’t take early-stage or sub-8-figure businesses

The extraction process requires deep customer data, meaningful ad spend volume, and psychological signal density. If you’re still finding product-market fit, our methodology isn’t the right investment.

✖

We don’t take clients who won’t invest in proper testing

$10K/month ad spend doesn’t generate statistically significant strategic testing data fast enough. We need minimum $20K/month, prefer $30K+. Below that, you can’t feed the scoring engine enough signal within the first 30 days.

✖

We don’t take commodity markets

Pure price competition lacks the psychological depth for our methodology. If your customers buy on price alone, dimensional architecture won’t help.

✖

We don’t take clients who want us to “just execute their strategy”

If you already “know” what the strategy should be, hire freelancers to execute. We’re not order-takers.

✖

We don’t work with clients who can’t commit to the 90-day foundation

You can’t build dimensional architecture in 30 days. If you need faster results, we’re not the right fit.

[ INVESTMENT: TWO-PATHS-FORWARD ]

Two Paths Forward

Choose the relationship structure that fits your business.

PATH 1

The 90-Day Foundation

For: Brands ready to build permanent intellectual property

WHAT YOU GET
PHASE 1:Extraction(Weeks 1-3)
—

Complete force library (50-200+ instances)

—

Systematic psychological mapping

—

Permanent market reference

PHASE 2:Compilation(Weeks 4-5)
—

3-5 strategic field territories

—

Performance hypotheses

—

Testing roadmap

PHASE 3:Expression(Weeks 6-9)
—

Field testing

—

Form testing

—

Performance validation

PHASE 4:Multiplication(Weeks 10-13)
—

Artifact deployment across formats

—

Channel optimization

—

Business-wide transfer

—

Complete strategic playbook delivery

INVESTMENT

$48,000

90-day commitment

Plus ad spend (recommended minimum: $30K–50K/month for statistically significant strategic testing)

[ FOUNDATION: 90.DAYS | INVESTMENT: $48K ]
WHAT HAPPENS AFTER 90 DAYS

You own complete intellectual property: Force library, Field performance data, Form effectiveness patterns, Artifact optimization learnings, Strategic playbook.

Option A: Take everything in-house. You have complete strategic foundation. Hire internal team or freelancers to execute ongoing. We’ve done our job.

Option B: Continue with ongoing optimization. Monthly retainer for continued execution, optimization, and expansion.

No pressure. No hard feelings either way. Our goal is building permanent IP you own.

PATH 2

Ongoing Partnership

For: Brands who want systematic, compounding performance over years

Everything from Path 1, plus ongoing execution, optimization, expansion, and transfer.

INVESTMENT

First 90 Days: $48,000

Months 4+: Monthly retainer

TIER 1

$12K/month

8-12 new artifacts
Weekly optimization
Monthly strategy calls
Quarterly playbook updates
TIER 2

$18K/month

15-20 new artifacts
Multi-channel
Twice-weekly optimization
Bi-weekly calls
Quarterly training
TIER 3

$25K/month

25+ new artifacts
Full cross-channel
Daily monitoring
Weekly calls
Monthly training
Priority consultation
[ PARTNERSHIP: ONGOING | TIER.1: $12K | TIER.2: $18K | TIER.3: $25K ]
Why These Numbers

The 90-Day Foundation isn’t just “ad creative.” It’s 320+ hours of: systematic force extraction from hundreds of data sources, strategic field compilation and testing, form development and validation, artifact optimization and deployment, cross-channel transfer and training, complete playbook documentation.

You’re not buying ads. You’re buying a permanent map of your market’s psychological architecture.

That map informs: every future marketing campaign, product development decisions, sales methodology, customer success strategy, brand positioning, content strategy.

Most brands spend $48K on a single failed campaign. We spend it building intellectual property that compounds forever.

The ongoing partnership isn’t “management fees.”

It’s systematic optimization of a proven strategic foundation. Because we built dimensional architecture, we can: diagnose performance shifts immediately, test strategically (not randomly), transfer learnings cross-channel, launch new initiatives 10X faster, compound performance over time.

Most agencies charge $10K–15K/month just to “manage” your ads. We charge that to continuously optimize a strategic system that gets more valuable every month.

[ PROTOCOL: THE-DACTYL-METHOD ]

The Dactyl Protocol

A systematic 90-day process that transforms market psychology into deployed, measured creative.

The Philosophy

Most agencies want to start creating ads on Day 1. We don’t touch creative for 2-3 weeks.

Because: If you don’t know the psychological architecture of your market... You’re just guessing with prettier decorations. And no amount of hook rotation or CTA button testing will change that.

01

Extraction

Days 1-21
[ L0.EXTRACTION: COMPLETE | 14.DAYS ]

Building your permanent force library

Week 1: Data Gathering

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Customer reviews (min 200)

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Sales call recordings (min 10)

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Surveys

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Existing creative

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Competitor messaging (10+ brands)

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Social media comments

Weeks 2-3: Force Extraction

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All 8 categories (PA, IC, BE, UB, CH, UMS, UMP, CP)

DELIVERABLE

Complete Force Library Document (50-200+ instances, classifications, intensity scores, pairing relationships)

CLIENT TIME

~6 hours

02

Compilation

Days 22-35
[ L1.COMPILATION: COMPLETE | 7.DAYS ]

Building strategic field territories

Compilation Process

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3-5 fields with force compositions

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Strategic hypotheses

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Testing recommendations

DELIVERABLE

Strategic Field Compilation Report

CLIENT TIME

~3 hours

03

Expression

Days 36-60
[ L1.TESTING: COMPLETE | L2.FORMS: VALIDATED | 25.DAYS ]

Testing fields and forms

Weeks 5-6: Field Testing

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Which territory resonates?

Weeks 7-8: Form Testing

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How to express the winning territory?

DELIVERABLE

Field Performance Report + Form Effectiveness Report

CLIENT TIME

~6 hours

04

Multiplication

Days 61-90
[ L3.MULTIPLICATION: COMPLETE | 30.DAYS ]

Deploying and optimizing artifacts

Weeks 9-10: Artifact Deployment

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Format variations

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Channel expansion

Weeks 11-12: Optimization

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Placement, daypart, audience testing

Week 13: Business-Wide Transfer

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Training sessions for all teams

DELIVERABLE

Artifact Performance Dashboard + Complete Strategic Playbook

CLIENT TIME

~9 hours

TOTAL 90-DAY CLIENT TIME

~24 Hours

TOTAL 90-DAY DACTYL TIME

320+ Hours

After 90 Days, You Have

✓

Complete Force Library

50-200+ extracted psychological elements. Permanent reference for all marketing. Continues to grow with new customer data.

✓

Strategic Field Rankings

Clear performance data on psychological territories. Know which positioning dominates. Guide for all future messaging.

✓

Creative Direction Playbook

Proven psychological entry points, tones, and archetype strategies. Form library for rapid creative development. Reduce creative waste and random testing.

✓

Deployment Optimization Framework

Format, channel, placement, audience learnings. Media buying efficiency maximized. Budget allocated to highest-leverage combinations.

Ongoing Relationship (Months 4+)

We continue to execute, optimize, expand, and transfer:

EXECUTE
—

Ongoing artifact creation and deployment

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Systematic format and placement testing

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Creative refreshes based on fatigue monitoring

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Channel expansion (new platforms/formats)

OPTIMIZE
—

Field performance monitoring

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Form effectiveness tracking

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Artifact-level optimization

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Budget reallocation based on performance

EXPAND
—

New audience segment testing (using validated fields)

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New product launches (leveraging force library)

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Geographic expansion

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Platform diversification

TRANSFER
—

Quarterly playbook updates

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Team training on new learnings

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Strategic consultation on major initiatives

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Force library expansion from new customer data

[ NEXT: READY-TO-BUILD ]

Ready To Build Permanent Intellectual Property?

01

Application

Tell us about your business and product, current revenue and ad spend, what you've tried before, why you're interested in Dactyl, and which path you're considering. We review within 48 hours.

Submit Application
02

Diagnostic Call

If you're a potential fit, we'll schedule a 60-minute diagnostic call. Deep dive on your market and customers, assess methodology fit, discuss preliminary force extraction, outline potential strategic territories. No pressure. No hard close. If we're not the right fit, we'll tell you honestly and point you to better alternatives.

03

Proposal & Onboarding

Detailed proposal including specific scope for your business, timeline and milestones, team structure, deliverables, investment. Once signed, onboarding begins immediately with kickoff call, data gathering, and force extraction.

Common Questions

No. Force extraction is 40+ hours of systematic work. We can't do that for free. But on the diagnostic call, we'll demonstrate preliminary extraction from publicly available data (reviews, etc.) so you can see the methodology in action.

Hasn't happened yet. But if we complete the full 90-day process, deliver all promised deliverables, and performance doesn't improve by at least 25%... we'll refund 50% of the foundation fee. (This requires you following our strategic recommendations, hitting minimum ad spend thresholds, and participating in the process.)

No. Force extraction without field compilation, testing, and validation isn't valuable. It's like paying for ingredients without a recipe. We only deliver complete systems.

Maybe. We work across high-ticket info/education/coaching, professional services, SaaS, lead gen service businesses, and health/wellness. The common thread: you sell transformations and expertise, not physical products. If your creative is message-driven (not product-photography-dependent), we're likely a fit. Best way to know: submit application. We'll tell you honestly.

No one can ethically guarantee specific CPA or ROAS numbers. Too many variables. What we can guarantee: systematic methodology, complete deliverables, intellectual property you'll own forever. Results follow from proper execution.

Totally fine. You own all the IP. Take it in-house. Come back in 6 months if you want. We don't do long-term contracts after the 90-day foundation (month-to-month).

We deliberately stay small. Maximum 12 active foundation clients at any time. We'd rather do exceptional work for fewer clients than mediocre work for more. This means sometimes there's a waitlist.

After the diagnostic call, if we're moving toward proposal stage, yes. We'll connect you with 2-3 current clients in similar markets for reference calls.

A Final Thought

Most agencies will take your money and start running ads tomorrow. We won’t. We’ll spend 2-3 weeks just understanding your market’s psychological architecture. We’ll test strategic territories, not just headline variations. We’ll transfer learnings across your entire business, not just optimize ad metrics.

This approach isn’t for everyone. If you want fast, easy, “done-for-you” services... we’re not the right fit.

But if you want to build permanent intellectual property...

If you want systematic understanding instead of random wins...

If you want compounding learning instead of starting over every campaign...

Then let’s talk.

[ SYSTEM: DACTYL-OS → READY-TO-EXTRACT ]
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DACTYL MEDIA

From invisible forces to measurable artifacts.

Services

The 90-Day FoundationOngoing PartnershipStrategic Consultation

Resources

Case StudiesMethodology Deep DiveForce/Field/Form/Artifact Explained

Contact

Submit ApplicationGeneral Inquiry

[ DACTYL.PROTOCOL: V2.CRYSTALLIZATION.SYSTEM ]