Your Agency Isn’t Testing Strategy.
They’re Redecorating The Same Bad Recipe.
They test hooks, headlines, and colors.
We map your market’s complete psychological architecture across four dimensions:
Then we systematically transform that map into deployed, measured creative that actually performs.
Every winning campaign creates three things:
Revenue
what you pay for
Learning
what compounds
Transferable Assets
what you own
Most agencies deliver #1 — measured in CPA and ROAS. Then the campaign stops working. And you start over. Because CPA never told you why it worked in the first place.
We deliver all three.
Because we’re not just running ads. We’re extracting the permanent psychological structure of your market.
That structure becomes intellectual property you own forever.
Your Agency Is Burning Money On Testing Theater
You've seen this before.
Campaign launches. Performance is... okay. Not great. Not terrible. CPA is $8 when you need it at $4.
So your agency says: “Let's test some variations.”
The “Testing” Begins
Three weeks of testing. Three weeks of “optimization.”
“Tired of joint pain ruining your day?”
“Still struggling with joint pain?”
“Joint pain holding you back?”
“Imagine waking up pain-free...”
Variation B wins. CPA drops to $7.20.
Woman stretching on beach
Close-up of smiling senior
Product bottle on counter
Before/after joint illustration
Beach image wins. CPA drops to $6.80.
“Tired of trying everything?”
“What your doctor won’t tell you”
“I was skeptical too...”
“The hidden cause of joint pain”
“I was skeptical too” wins. CPA drops to $6.50.
Performance craters. CPA jumps to $11.
Your agency scrambles:
“Must be ad fatigue. Let’s refresh creative.”
“Audience saturation. We need new targeting.”
“Algorithm changed. Let’s try a different campaign objective.”
More tests. More variations. More “optimizations.” CPA eventually stabilizes around $7–8.
Six Months Later
You've tested 87 variations. You have a dashboard full of data.
But you still don't know:
Why that beach image outperformed the product shot
Why “I was skeptical too” beat “What your doctor won’t tell you”
Why some weeks perform great and others tank
What to do when everything stops working
How to transfer learnings to email, landing pages, or other channels
Because Your Agency Never Tested Strategy
They tested artifacts. Different headlines. Different images. Different CTAs. But the same underlying psychological entry point every time.
All those “variations” were saying the exact same thing... just decorated differently.
— the chef kept changing plates, never the recipe.
There's a better way.
“Tired of joint pain?”
“Still struggling?”
Beach image
“I was skeptical” hook
[CRASH]
No structural learning
Simple Relief (MS1)
Cellular Drought (MS3)
Identity Restoration
Market is MS3. Hidden cause positioning dominates.
We Don't Guess. We Map.
Before we create a single ad, we extract your market’s complete psychological architecture. Then we test which territories dominate and multiply winning strategies across creative expressions and deployment formats.
One approach creates random wins. The other builds compounding intellectual property.
“I’ve tried everything — glucosamine, turmeric, fish oil, even prescription NSAIDs. Nothing helped. I couldn’t even kneel down to garden anymore, which was devastating because that’s always been MY thing. I felt like I was becoming this broken person who needed help with everything. Then I tried [Product] and within 3 weeks I was kneeling, gardening, playing with grandkids. I finally feel like MYSELF again.”
“Tried glucosamine, turmeric, fish oil, NSAIDs”
Challenge: Past competitive failures
“Couldn’t kneel to garden”
Pain: Observable functional limitation
“Becoming broken person who needs help”
Internal Conflict: Identity rupture — Ontological
“Kneeling, gardening, playing with grandkids”
Benefit: Functional restoration
“Feel like MYSELF again”
Ultimate Benefit: Identity restoration
Forces combine into strategic territories called Fields — each optimized for different market segments and sophistication levels.
FIELD A: “Simple Joint Relief”
Early-market positioning
MS1 | AW2 | TOWARD | MPL2
3 Pain, 2 Benefit, 1 Challenge, Simple mechanism, 2 Proof elements
People just becoming aware of natural solutions
CPA $5.80
FIELD B: “Cellular Drought Restoration”
Sophisticated differentiation
MS3 | AW3 | AWAY | MPL4
5 Pain, 4 IC (identity rupture), 8 Challenge (past failures), 3 Benefits + 2 UB, Hidden cause mechanism, 4+ Proof elements
People who’ve tried everything and failed
CPA $2.30
Winning Fields spawn multiple creative expressions. Each Form specifies lead element, hook type, and tone — and is format-agnostic.
The same form becomes a Meta carousel, an email sequence, a VSL, a landing page hero.
IC-First / Question Hook / Empathetic
“Do you ever feel like your body is betraying you?...”
PA-First / Statistic Hook / Authoritative
“73% of joint supplements fail because they ignore the real problem...”
Scene Hook / Story-Based / Provocative
“You wake up. Swing your legs out of bed. That familiar stab of pain...”
Winning Forms render as Artifacts — format-bound outputs optimized for specific platforms. Our creative opens psychological entry points that bypass ad blindness entirely.
Meta Carousel
Meta Static
Meta Reel
Email Sequence
How Four Dimensions Compound Over Time
Test Strategic Territories
Which psychological territory dominates?
Field A
$5.80
Field B
$2.30
✓Field C
$3.10
Market is MS3, need sophisticated differentiation
Test Creative Approaches
How should we express this strategy?
PA-first
$3.15
IC-first
$2.30
✓BE-first
$4.20
IC-first entries outperform for MS3
Optimize Deployment
Where and how does this perform best?
Carousel + Feed + Evening + 55-64
Systematic Transfer
Everything compounds across email, landing pages, sales, product, content
What This Means For You
You know EXACTLY why.
Not “the new ads are performing better.” Instead:
→ in “Cellular Drought” field (Field B)
→ deployed as carousel (Artifact)
→ targeting 55-64 / Feed / Evening
→ CPA: $2.30 (#1 of 84 active)
You know EXACTLY what to test.
Not “let’s try something new.” Instead:
Is the Form stale? → New lead element
Is the Artifact saturated? → New format
Is the audience exhausted? → New segment
Systematic diagnosis, not guessing.
Three Systems. One Intelligence Layer.
MVM Messaging Engine
Tests messaging across audience topology, not aggregates. Each combination targets a specific psychographic segment — so you learn which message resonates with which people, not just "what works on average."
Transformation Ladder
Maps psychological micro-conversions and sequences creative to match. Not just "awareness → conversion" — but the seven identity shifts between first impression and lifetime advocacy.
Intelligence Flywheel
Every dollar generates data. Every refinement compounds. The system never resets when you change agencies — because the intelligence lives in the protocol, not in someone's head.
The Dactyl Protocol
A systematic 90-day process that transforms market psychology into deployed, measured creative.
Most agencies want to start creating ads on Day 1. We don’t touch creative for 2-3 weeks.
Because: If you don’t know the psychological architecture of your market... You’re just guessing with prettier decorations. And no amount of hook rotation or CTA button testing will change that.
01
Extraction
Building your permanent force library
Week 1: Data Gathering
Customer reviews (min 200)
Sales call recordings (min 10)
Surveys
Existing creative
Competitor messaging (10+ brands)
Social media comments
Weeks 2-3: Force Extraction
All 8 categories (PA, IC, BE, UB, CH, UMS, UMP, CP)
Complete Force Library Document (50-200+ instances, classifications, intensity scores, pairing relationships)
~6 hours
02
Compilation
Building strategic field territories
Compilation Process
3-5 fields with force compositions
Strategic hypotheses
Testing recommendations
Strategic Field Compilation Report
~3 hours
03
Expression
Testing fields and forms
Weeks 5-6: Field Testing
Which territory resonates?
Weeks 7-8: Form Testing
How to express the winning territory?
Field Performance Report + Form Effectiveness Report
~6 hours
04
Multiplication
Deploying and optimizing artifacts
Weeks 9-10: Artifact Deployment
Format variations
Channel expansion
Weeks 11-12: Optimization
Placement, daypart, audience testing
Week 13: Business-Wide Transfer
Training sessions for all teams
Artifact Performance Dashboard + Complete Strategic Playbook
~9 hours
TOTAL 90-DAY CLIENT TIME
~24 Hours
TOTAL 90-DAY DACTYL TIME
320+ Hours
After 90 Days, You Have
Complete Force Library
50-200+ extracted psychological elements. Permanent reference for all marketing. Continues to grow with new customer data.
Strategic Field Rankings
Clear performance data on psychological territories. Know which positioning dominates. Guide for all future messaging.
Creative Direction Playbook
Proven psychological entry points, tones, and archetype strategies. Form library for rapid creative development. Reduce creative waste and random testing.
Deployment Optimization Framework
Format, channel, placement, audience learnings. Media buying efficiency maximized. Budget allocated to highest-leverage combinations.
We continue to execute, optimize, expand, and transfer:
Ongoing artifact creation and deployment
Systematic format and placement testing
Creative refreshes based on fatigue monitoring
Channel expansion (new platforms/formats)
Field performance monitoring
Form effectiveness tracking
Artifact-level optimization
Budget reallocation based on performance
New audience segment testing (using validated fields)
New product launches (leveraging force library)
Geographic expansion
Platform diversification
Quarterly playbook updates
Team training on new learnings
Strategic consultation on major initiatives
Force library expansion from new customer data
Two Paths Forward
Choose the relationship structure that fits your business.
The 90-Day Foundation
For: Brands ready to build permanent intellectual property
Complete force library (50-200+ instances)
3-5 strategic field territories with performance hypotheses
Form testing and validation across hooks and angles
Artifact deployment across formats and channels
Complete strategic playbook — your permanent IP
$48,000
90-day commitment
Plus ad spend (recommended minimum: $30K–50K/month for statistically significant strategic testing)
You own complete intellectual property: Force library, Field performance data, Form effectiveness patterns, Artifact optimization learnings, Strategic playbook.
Option A: Take everything in-house. You have complete strategic foundation. Hire internal team or freelancers to execute ongoing. We’ve done our job.
Option B: Continue with ongoing optimization. Monthly retainer for continued execution, optimization, and expansion.
No pressure. No hard feelings either way. Our goal is building permanent IP you own.
Ongoing Partnership
For: Brands who want systematic, compounding performance over years
Everything from Path 1, plus ongoing execution, optimization, expansion, and transfer.
First 90 Days: $48,000
Months 4+: Monthly retainer
$12K/month
$18K/month
$25K/month
The 90-Day Foundation isn’t just “ad creative.” It’s 320+ hours of: systematic force extraction from hundreds of data sources, strategic field compilation and testing, form development and validation, artifact optimization and deployment, cross-channel transfer and training, complete playbook documentation.
You’re not buying ads. You’re buying a permanent map of your market’s psychological architecture.
That map informs: every future marketing campaign, product development decisions, sales methodology, customer success strategy, brand positioning, content strategy.
Most brands spend $48K on a single failed campaign. We spend it building intellectual property that compounds forever.
The ongoing partnership isn’t “management fees.”
It’s systematic optimization of a proven strategic foundation. Because we built dimensional architecture, we can: diagnose performance shifts immediately, test strategically (not randomly), transfer learnings cross-channel, launch new initiatives 10X faster, compound performance over time.
Most agencies charge $10K–15K/month just to “manage” your ads. We charge that to continuously optimize a strategic system that gets more valuable every month.
This Isn't For Everyone
We deliberately stay small. Here’s who we work with (and who we don’t).
You sell transformations, outcomes, or expertise — not physical products
8- or 9-figure businesses with proven product-market fit
Willing to invest $20K+/month in ad spend during testing phases (prefer $30K+)
Your business model has strong margins — you’re not fighting COGS on every sale
Your creative is message-driven, not product-photography-dependent
Interested in building permanent intellectual property, not just running ads
Willing to commit to 90-day foundation process
Open to systematic testing of strategic territories (not attached to “your idea”)
Have team members who will participate in training/transfer
High-ticket info, education, and coaching ($2K–$25K+ offers)
Professional services — legal, financial advisory, consulting, med/aesthetics
SaaS and software companies
Lead gen service businesses — mortgage, real estate, insurance, B2B services
Health and wellness (non-heavily-regulated) — supplements, fitness programs, telehealth
The common thread: you sell expertise, outcomes, and identity transformation. Your creative lives and dies on psychological entry points — pain, identity, mechanism, credibility — not product photography.
You’ve worked with 2+ agencies who couldn’t crack your market
You have “sophisticated” customers (tried multiple solutions before finding you)
Your market is crowded/competitive (differentiation is existential, not optional)
You’re spending $20K–$30K+/month on ads and nothing works
You have long-term vision (building a brand, not flipping)
You value strategic clarity, not just tactical execution
You want compounding learning and transferable intellectual property
We don’t take ecommerce or DTC brands dependent on product photography
AI-generated creative excels at concept-driven, message-driven work. If your ads need pixel-perfect product shots, our generation pipeline isn’t the right tool. And COGS-dependent margin structures don’t give us room to build compounding systems.
We don’t take clients who want “quick wins”
If you want a “90-day sprint” then move on to another agency. We’re building intellectual property that takes time to extract and validate.
We don’t take early-stage or sub-8-figure businesses
The extraction process requires deep customer data, meaningful ad spend volume, and psychological signal density. If you’re still finding product-market fit, our methodology isn’t the right investment.
We don’t take clients who won’t invest in proper testing
$10K/month ad spend doesn’t generate statistically significant strategic testing data fast enough. We need minimum $20K/month, prefer $30K+. Below that, you can’t feed the scoring engine enough signal within the first 30 days.
We don’t take commodity markets
Pure price competition lacks the psychological depth for our methodology. If your customers buy on price alone, dimensional architecture won’t help.
We don’t take clients who want us to “just execute their strategy”
If you already “know” what the strategy should be, hire freelancers to execute. We’re not order-takers.
We don’t work with clients who can’t commit to the 90-day foundation
You can’t build dimensional architecture in 30 days. If you need faster results, we’re not the right fit.
Ready To Build Permanent Intellectual Property?
Application
Tell us about your business and product, current revenue and ad spend, what you've tried before, why you're interested in Dactyl, and which path you're considering. We review within 48 hours.
Diagnostic Call
If you're a potential fit, we'll schedule a 60-minute diagnostic call. Deep dive on your market and customers, assess methodology fit, discuss preliminary force extraction, outline potential strategic territories. No pressure. No hard close. If we're not the right fit, we'll tell you honestly and point you to better alternatives.
Proposal & Onboarding
Detailed proposal including specific scope for your business, timeline and milestones, team structure, deliverables, investment. Once signed, onboarding begins immediately with kickoff call, data gathering, and force extraction.
Common Questions
Hasn't happened yet. But if we complete the full 90-day process, deliver all promised deliverables, and performance doesn't improve by at least 25%... we'll refund 50% of the foundation fee. (This requires you following our strategic recommendations, hitting minimum ad spend thresholds, and participating in the process.)
No. Force extraction without field compilation, testing, and validation isn't valuable. It's like paying for ingredients without a recipe. We only deliver complete systems.
Maybe. We work across high-ticket info/education/coaching, professional services, SaaS, lead gen service businesses, and health/wellness. The common thread: you sell transformations and expertise, not physical products. If your creative is message-driven (not product-photography-dependent), we're likely a fit. Best way to know: submit application. We'll tell you honestly.
No one can ethically guarantee specific CPA or ROAS numbers. Too many variables. What we can guarantee: systematic methodology, complete deliverables, intellectual property you'll own forever. Results follow from proper execution.
Totally fine. You own all the IP. Take it in-house. Come back in 6 months if you want. We don't do long-term contracts after the 90-day foundation (month-to-month).
We deliberately stay small. Maximum 12 active foundation clients at any time. We'd rather do exceptional work for fewer clients than mediocre work for more. This means sometimes there's a waitlist.
After the diagnostic call, if we're moving toward proposal stage, yes. We'll connect you with 2-3 current clients in similar markets for reference calls.
Most agencies will take your money and start running ads tomorrow. We won’t. We’ll spend 2-3 weeks just understanding your market’s psychological architecture. We’ll test strategic territories, not just headline variations. We’ll transfer learnings across your entire business, not just optimize ad metrics.
This approach isn’t for everyone. If you want fast, easy, “done-for-you” services... we’re not the right fit.
But if you want to build permanent intellectual property...
If you want systematic understanding instead of random wins...
If you want compounding learning instead of starting over every campaign...
Then let’s talk.
DACTYL MEDIA
From invisible forces to measurable artifacts.
[ DACTYL.PROTOCOL: V2.CRYSTALLIZATION.SYSTEM ]